It's not just about Visits!

So many companies focus on the number of visits to their websites. It would be better to focus on how many visits resulted in value to their company.

We partner with you to not only find that value - but also to grow it through website optimization that will help you make a difference.

Articles:

09-10-2007
Web Analytics in Alberta

08-31-2007
What's preventing your customers from using your online self-service?

04-20-2007
How do you spell success for your website?

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Increase Website ROI with Web Analytics

According to the Web Analytics Association:

"Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage."

Web Analytics and website optimization has grown and matured over the past few years. However, it's not just a piece of software. To us, it's about managing your website so you can make a difference:

to their customers
and to their bottom line

We believe less than 10% of your web traffic data will give 90% of the information you need to make significant gains in your website's Return on Investment (ROI).

Don’t measure the universe - measure what matters!

Challenges with Web Analytics Software

The Web Analytics software available today can give you hundreds of reports. That's drowning in data. But if you define, measure and focus on website metrics customized to your individual company you will truly get tangible results.

Challenges with Search Engine Optimization (SEO)

Are you spending large amounts on maximizing search engines advertising?

You can achieve greater results by optimizing your conversion funnel. With SEO if you increase your website traffic by 10% - you likely earn only 10% more revenues.

With funnel or website optimization, if you increase conversions by 1% - you could earn 10-90% more revenues. Little effort - big results. That's making a difference!