BIO

Kathy Shworak is a specialist in the field of  strategic web analytics.  She believes the only way to get the best return on investment from websites is to focus on the key website activities that directly support your business goals.

Knowledge:

• Over 12 years studying the Internet
• A member of the Web Analytics Association.
• Award of Achievement in Web Analytics.
• Member of the Canadian Association of Professional Speakers
• Masters in Business Administration

Experience:

• Five years managing corporate websites in deregulating and competitive environments

• Over 15 years working in utilities and telecommunications

Results:

• Guided clients to three Website and e-Business awards.

Strategic Web Analytics

"Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage."       Web Analytics Association

Web Analytics and website optimization has grown and matured over the past dozen years.  However, it's not just a piece of software and dozens of reports.  To Kathy, it's about managing your website strategically so you can make a difference:

• to your customers
• and to your bottom line

We believe less than 10% of your web traffic data will give 90% of the information you need to make significant gains in your website's Return on Investment (ROI).

Don’t measure the universe - measure what matters!